Non-Executive Recruitment

Who We Serve

We serve a Wirral population of around 320,000 residents across 145,000 households. It is very likely that most will come into contact with our services at some point either as a patient, carer, or relative of a patient or as one of our members or volunteers.

Wirral has a relatively high older population (aged 65 and above) compared to England and Wales as a whole. We know this is set to increase, putting greater pressure on the NHS and driving the growth in provision of community health services. As a community trust we will play a vital part in enabling people to not only live longer, but live more healthy, active and independent lives.

Variations in life expectancy are amongst the highest in England. The Marmot Indicators (2012) show that the gap in life expectancy between the most and least affluent areas within Wirral was 14.6 years for men and 9.7 years for women, and Wirral had the largest gap in Disability Free Life Expectancy (DFLE) for males and females of any authority in England (20.0 years for men, 17.1 years for women). Damaging lifestyle behaviours such as smoking and obesity are all more prevalent in Wirral’s most deprived areas.

The BME (Black and Minority Ethnic) population of Wirral increased from 3.5% (approx. 11,000 people) in 2001 to 5% (approx. 16,000 people) in 2011. More BME residents live in Birkenhead than any other part of Wirral. Local services are accessed by a lower proportion of BME residents than population estimates suggest.

We also serve Cheshire East which borders Cheshire West and Chester to the west, Greater Manchester to the north, Derbyshire to the east and Shropshire and Staffordshire to the south. Cheshire East has a population of 372,700 (July 2014) (22.2% of which are aged 0-19) and an area of 116,638 hectares, making it the third largest unitary council in the North West. Approximately 40% of the population live in rural areas and the remainder in the two major towns of Crewe and Macclesfield and smaller towns of Wilmslow, Congleton, Sandbach, Poynton, Nantwich, Middlewich, Knutsford and Alsager.

Cheshire East is a relatively affluent borough, nearly 55% of children live in areas that are amongst the 30% least deprived nationally. This overall picture of affluence can mask the 18% of children in Cheshire East who live in the most deprived 30% of areas, these children experience worse health outcomes than their peers in other parts of the borough.

Life expectancy for both men and women is higher than the England average; however life expectancy is 8.8 years lower for men and 6.8 years lower for women in the most deprived areas of Cheshire East than in the least deprived areas.

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